Apple marketing mystery solved

Apple TV+ is finally hiring a marketing chief, nine months after Ricky Strauss departed. I’m told Shannon Willett, currently C.M.O. of Peacock, is in negotiations for the gig.

From Matt Belloni/Puck

Willett spent nearly seven years at Netflix, most recently serving as VP of global marketing strategy and operations, leading a team of 250 employees worldwide. Willett holds a master of arts degree from American University and received a bachelor’s degree from Georgetown University.

As CMO, Willett has led global marketing for Peacock since 2022, leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.