Why did Indonesian app developers follow Chinese app design mindset?

Inspired by previous thread about MyTelkomsel, I noticed that some major Indonesian apps, especially e-commerce starts following some Chinese app design mindset. These are what I mean:

  1. Superapp mindset

  2. Cluttered UI/UX

  3. Twin date sale

Explanation

  1. Superapp mindset. First you can watch this video for more explanation: https://youtu.be/WSMFnJnY7EA

Some major apps want to be an superapp, an app where a user can do basically anything even if it isn't related with the apl business model. For example, you can order plane ticket from Tokopedia even though there are already other apps which was made exactly for this purpose (Traveloka, Tiket, Skyscanner, etc.). It was originated from WeChat in China where it became a single go to app there. Its main purpose is chatting obviously, but now you can basically doing anything like using it as means of payment. Somehow Indonesian app starts following this mindset.

  1. Cluttered UI/UX. Explanation from same video above. The biggest offender is Shopee....well this is an SG app, but other major Indonesian apps also starts having cluttered UI/UX when they try to become superapp. Tokopedia, Gojek, Traveloka, MyTelkomsel, etc. starts having cluttered UI/UX as well. Remember when Gojek's Main Menu page only has 3 main buttons?

  2. Twin date sale. This was originated from Alibaba's "Singles Day" promotion, when there is a huge sales and discounts on 11 November (11-11). Then this promotion enters Indonesia initially as Harbolnas (Hari Belanja Online Nasional/National Online Shopping Day), but then it become a monthly occurence every twin dates and every single online shop and apps starts following this trend. I heard that if you works at online shop company, almost your entire month is used to focus on twin dates, and the cycle continues every month.