What is up with the massive popularity of Bluey?

I have been seeing this show pop up in various topics and titles for a while now. It is a children's show but it has a huge adult fan following as well. It even appeared on the list of the most streamed shows of 2022.

https://www.bountyparents.com.au/news-views/bluey-tv-show/#:~:text=The%20insanely%20popular%20Australian%20animated,by%20Disney%20and%20the%20BBC.

Is this the new peppa pig? How does this show outshine from all the other countless children shows?